Search Media: Transforming Educational Broadcasting Through Digital Innovation

Unveiling Our Digital Collaborations and Innovations with Search Media Minna

Ericfranzee Enterprise partnered with Search Media (formerly Search FM 92.3) on a transformative digital journey from 2019 to 2024. Through collaborative efforts, we designed and developed a custom website, contributed to their mobile app development, and created impactful graphics to strengthen their brand identity. Together, we expanded Search Media’s reach, providing users with accessible, engaging educational content and establishing the platform as a leader in Nigerian media.

Project Highlights

1. Website Design & Development

• Dynamic, User-Centric Website: Designed and developed a responsive website that allows listeners to access radio shows, news updates, and educational content with ease. The design provides a seamless and enjoyable experience for users across all devices.
• Enhanced Browsing Experience: With user-friendly navigation and functional features, the new website enables listeners to explore Search Media’s diverse offerings, supporting an engaging and interactive user experience.

2. Mobile Application Development

• On-the-Go Access to Content: Contributed to the development of Search Media’s mobile application, allowing users to stream radio, view interviews, and access exclusive content anytime, anywhere.
• Cross-Platform Compatibility: Ensured the mobile application performs optimally across various devices, providing a consistent and smooth experience for all users.

3. Graphic Design Contributions

• Brand-Aligned Visuals: Created visually engaging graphics for promotional materials, social media, and special events, reinforcing Search Media’s brand identity. These visuals play a key role in capturing the audience’s attention and promoting educational programming.
• Engaging Content for Radio Shows and Campaigns: Developed graphics to accompany radio shows, interviews, and campaigns, fostering a connection with listeners and driving interaction across channels.

Project Outcomes

1. Enhanced User Engagement

• With the website redesign and mobile application, user engagement increased significantly. Listeners can now access radio shows, news updates, and exclusive content more easily, improving retention rates and satisfaction.

2. Expanded Reach and Accessibility

• Search Media’s digital presence now extends beyond radio, with a website and mobile app that provide on-the-go access. This accessibility allows users to stay informed and engaged, wherever they are.

3. Elevated Brand Presence

• Our contributions to graphic design and digital development strengthened Search Media’s brand identity in the educational media sector. The visually appealing and seamless digital experiences position Search Media as a trusted provider of educational content in Nigeria.

Client Benefits

1. Innovative Digital Solutions

• Search Media benefits from a user-friendly website, mobile app, and captivating visuals that support their mission to educate and inform. The digital solutions implemented elevate Search Media’s offerings, setting a new benchmark in educational broadcasting.

2. Increased Audience Engagement

• Enhanced accessibility and content engagement have led to greater audience retention. Listeners can enjoy news, educational programming, and entertainment effortlessly, establishing a strong connection with Search Media’s brand.

3. Brand Recognition and Authority

• The collaborative digital development and graphic design have enhanced Search Media’s brand authority and recognition. With an appealing digital presence, Search Media has solidified its reputation as a reliable source of information and empowerment in Nigeria.